... border="0" alt="Scott Reister - Sexification of Sports" width="178" height="168" />The economy sucks. Newspapers are shutting down. Local news stations need to earn back viewers. Mainstream sports websites have new competitors and independent blog sites to compete with.

It’s time to make a desperate ploy, fellow media members. Time to turn to an age-old method to get attention: Super-hot chicks.

This has been creeping up on us for a while. We men used to keep our two favorite things, women and sports, separate. The SI Swimsuit edition was a completely separate issue that came once a year. It was fun, and had nothing to do with sports. The lines weren’t blur...

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