Ten weeks into the 2009 season, Jacksonville Municipal Stadium has been one of the NFL's most buzzworthy facilities. Not for being big and flashy like the Dallas Cowboys' new billion-dollar home—it isn't—and not because it's on a farewell tour like Giants Stadium. (Not yet, at least.)

Instead, "The Jack" has been a hot topic for the national media because it's practically empty for Jaguars games.

There are over 67,000 seats in the stadium, not including almost 10,000 in the upper corners that remain covered—like training wheels for drawing a "sellout" crowd. But Jacksonville sold less than 46,000 tickets on average for each of the team's first three home contests this year, ...

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