This year, the team's "bold" goal is to sell enough season tickets to fill Jacksonville Municipal Stadium's general bowl and avoid TV blackouts—you know, like a real NFL team.

The Jaguars' official website features a fuel gauge to measure their progress toward that goal. With just over three months until Jacksonville's first preseason game, it's between half and three-quarters full.

"You are the fuel!" the gauge proclaims.

This, even as upper-deck tarps block the sale of almost 10,000 seats per game to lower the Jaguars' blackout number, since the people of Jacksonville aren't exactly rushing to fill them. Last season, seven of the team's eight home games failed to sell out.

T...

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