Article By Tim McClellan on 1st July, 2009
Things are tough all over.
Economic fragility can create a sobering reality in every facet of your life. As people assume a bunker mentality to contend with the current collapse of the global economy, sports franchises are dealt a double-whammy.
First, they rely upon fans to support their product. This reliance takes many forms. Ticket sales sit near the top of the pyramid. But television revenues, licensing, endorsement deals, and sponsorships are all tied to the economy.
Even iconic figures have felt the pinch.