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Bo Knows Sneaker Sales: Nike Homage Cements Jackson’s Real, Virtual Legacy

Article By on 21st August, 2009

... digital rendition of you to get its own shoe line? 

Bo knows. 

As part of an homage to former Auburn Heisman Trophy winner Bo Jackson, Nike is set to release a series of Jackson-inspired shoes, including updates to his highly popular cross-training series that debuted in the late '80s. 

In what might be a first, Nike is also releasing a line of shoes that pays tribute to a digital version of Jackson, the unstoppable Tecmo Bo. 

Jackson, who played four seasons with the NFL's Oakland Raiders (while simultaneously playing major league baseball for the Kansas City Royals), became a video gaming legend with his character in the top selling Tecmo Bowl and Tecmo Super Bowl titles for N...

Read Complete Article at Bleacher Report - NFL




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