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USC, Where Bad Press Is Better Than No Press At All

Article By on 4th August, 2010

... incoming President Max Nikias and his handpicked athletic director Pat Haden would prefer not to have a headline on ESPN’s front page nearly every day.

They would probably welcome a day without seeing the name Lane Kiffin pop up on the websites of nearly every national sports publication.

But let’s face it.  Lane Kiffin and USC have become college football’s equivalent to the much-maligned LeBron James and without the aid of Maverick Carter or LRMR Marketing.

Instead they have done it with a huge assist from the NCAA, the governing board, some like to think, of college football.

Thanks to the sanctions th...

Read Complete Article at Bleacher Report - College Football




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