... The Mormons or the city of Denver?

Sometime in the next six months a sports marketing company or consultant in an expensive conference room will try to answer that question for the Pac-10.

They will then have to decide to whom to issue invitations to become their 11th and 12th members, if they decide to issue them at all.

This evaluation process will resemble a rush week or a country club application: how much money does the candidate make? What kind of member would they be?

The marketers’ evaluation will probably boil down to four areas, some of which are easier to evaluate than others.

Some questions are fairly easy to answer, like what kind of football program do they have?

Some are a little more nebu...

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