... coach Al Golden—and I try to do that every chance I get, whether it's on signing day or Fan Fest or Cherry and White day, whenever—you will become conversant in what I call Goldenspeak.

"Core values"...you'll hear that a lot.

"Going forward"...that's another favorite catch phrase of his; so is "it's all part of the process."

There are a few more, but I won't write a Golden/English Dictionary here.

The point being that before all of that, Golden came up with a phrase he thought enough of to put on the wall at Edberg-Olson Hall, the team's $7 million practice facility built in 2001.

"Hunting a MAC title with local talent."

It's become a core value, if you will, of the program, err, going forward—so much...

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