... (MWC) conformed and signed their contract with the BCS.  They did it begrudgingly, but they did it nonetheless.

On the surface, it would be easy to call the conference a group of sell-outs, but in reality they had no choice.  The BCS really does hold all the cards in terms of power and money, and with their recent partnership with ESPN/ABC, the Mountain West Conference could not risk being left out in the cold.

It appears as though the conference may have finally figured out how to play their cards against the BCS, however.  In recent years, the members of the MWC have made negative public comments and attacked other conferences such as the Big East when they felt they were being slighted.

Now, though, the persona...

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