... television, internet, you name it.  People are talking about it, and that more than anything is a guarantee that a move like that would pay off in spades for both Texas and the Big 10.

A move like that would also signify that the college football landscape has shifted to the point of geography no longer being an issue when it comes to market value and positioning for strength.

No longer are regional rivalries the driving force behind conference affiliation.  That has been replaced by the almighty dollar.  And for those that stand to hit the college football sweepstakes... in the words of Michael Douglas, "Greed is good."

While the college football world is being held hostage by the Big 10 and Pac 10 as they sit on their ...

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