... formally announced Tuesday that it will remain a member of the Big 12 — thus preventing the once-imminent demise of the 14-year-old conference — celebrations erupted across the reinvigorated league’s geographical footprint.

And in no one city were more balloons inflated, champagne bottles uncorked, and trumpets harmonized than in Columbia, Mo. At least, one would think.

Once the residence of a team of shrewd and forward-thinking administrators that were looking to cash in on a mutual interest between its university and the Big Ten, the humble mid-Missouri town is now the Bleacher Report - College Football