... today Big Ten commissioner Jim Delany unveiled the new conference logo and announced that the league's two football divisions were to be named "Dungeons" and "Dragons."

"We didn't want to name the divisions something like 'East-West' or 'North-South' since our conference splits are not based on geography alone," said a spokesman from the Big Ten, a conference which now consists of 12 teams. 

The spokesman later added, "We all know that football is the sport that reigns supreme on using warfare metaphors.  Since people generally find the brutality of actual warfare to be dehumanizing we thought we could capture this spirit instead by turning to the world of fantasy....

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