Article By Jonathan Woo on 26th August, 2010
So grinding through what is believed to be an average conference schedule, raising the stakes for the out of conference matchups generate much more weight and talking power towards the end of the season.
Scheduling good non-conference fixtures means arming the program with ammunition when it comes to the BCS algorithms. Coupled with a spotless conference record often materializes into a bid into the national championship game.
Here are the rankings for SOS in the Big 12.
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