About a year ago, I had the chance to meet with Randy Spetman, Florida State's Athletic Director, and he told me the way to get into a career in sports was to be able to sell your product. Thus, it’s time for me to earn my marketing degree and explain how to get your small-market college football team some better exposure.

Back in 2004, ESPN hyped what was arguably the greatest time for a football fan—19 straight days of at least one live football telecast (college or NFL). Now, we’re used to games on Saturday, Sunday, Monday, and the occasional Thursday game, which is now becoming a weekly standard; even a Friday game is becoming commonplac...

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