It was more born out of necessity and trying to be different. The staff and I had studied some run-and-shoot teams—Detroit and Houston were running it in the NFL. But we wanted to have our own version of it in the run game. The zone read, one of the staples of the spread nowadays, came about almost as an accident, a byproduct of practice.

Back then, nobody was running shotgun run plays other than maybe a quarterback draw. To run the zone out of the shotgun was simply just a handoff. I had a quarterback in practice where the exchange didn't happen rig...

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