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Michael Vick: Nike Puts Redemption Narrative to the Test with Endorsement Deal

Article By on 1st July, 2011

... href="http://bleacherreport.com/michael-vick">Michael Vick and Nike: the marriage of sports marketing at its savviest.

But the unintended consequences they berthed escape anything we've seen.

The same drivers in a reported deal to splatter the swoosh on Michael Vick governed CEO Phil Knight's decision to stick with Tiger through thick and, well, thick Perkins waitresses. Somehow, through an algorithm or software simulation, the company projects that 'Vick, the pitchman' is more valuable than trouble.

And so, four years since dubbing him damaged goods and parting ways, Nike wants back in.

They want Vick.

"Michael acknowledges his past mistakes," the company said in Bleacher Report - NFL




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