Article By Will Holt on 27th July, 2009
Conversely, I respect what Roger Goodell is trying to do with the NFL.
Goodell took over as the NFL Commissioner in 2006 and could have easily sat back and raked in all the money. The NFL is nearly foolproof and is a guaranteed way to make tons of money through so many different avenues.
Surprisingly, money was not the motive for Goodell. He saw a league that needed to clean up its act and become respectable in the eyes of the communities it was involved with and the fans who supported the league.
Bleacher Report - NFL