... share of Madden simulation. I will take part, but it will be the first time in a while. When the NFL sold Electronic Arts and Madden a five-year contract for exclusive rights to its franchise, I swore off the series. It's not that I was a big fan of the NFL 2K series or anything, though I know some were. In fact, I actually still own a copy of Madden 2005. It was just the principle of the thing. The two series (Madden and 2K) fought each other for supremacy, and therefore, both were pressed to make the greater gameplay innovation in each annual installation. And then EA won by TKO, and the Madden series fell into the gutter in terms of quality, and shot through the roof in terms of sales. And then the exclusivity deal got extended through 201...

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