... the Pac-10 had the choice of the more typical "geographic model", which the SEC and Big 12 use, and the "zipper model" that the ACC uses.

While the SEC and Big 12 geographical models have been more successful in terms of marketing and revenue, the ACC's "zipper model" appealed to Pac-10 schools who wanted to be guaranteed games with UCLA and USC for recruiting purposes.

The Pac-10 considered the needs and interests of the Pacific Northwest schools in the Pac-10 and - surprise - chose the option better for marketing and revenue.

Even though the ACC's experience with the "zipper model" has been underwhelming (no one knows which team is in which division or why) is a factor, and the ACC only adopted that model for a bunch of re...

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