... be the title sponsor of the Orange Bowl. With ESPN taking over the broadcasting rights to the entire BCS in 2010, the network is reportedly asking a lot more than the Memphis company is willing to pay for what has become the least interesting, lowest rated matchup of the big bowls. ESPN is currently searching for a new title sponsor and is said to be seeking a regular season partnership with the new sponsor, in addition to the Orange Bowl title sponsorship. With that in mind, let the speculation begin.

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