The Business of Conference Expansion: Why Conferences Must Be Careful
Article By Gary Brown on 28th April, 2010
... center; line-height: normal;">A goof, a flop, a backfired ploy.
With Coke we tinkered; with coke we toyed.
New Coke came out you said nix, nix.
Old Coke came back, we learned new tricks.
During the 80’s when Coke committed the blunder of attempting to improve their flagship brand, marketing industry trade journal Advertising Age ran the words above as part of a “new” jingle for Coke to the tune of “C...
Read Complete Article at Bleacher Report - College Football
Readers Comments
Featured Sponsors
File not found.