... college football this past season. Main stream media took notice of social media's increasing importance in the world of sports, and finally started incorporating it into their stories. Some writers use tweets as quotes in stories, others use Facebook as a way to break news. Because of social media's popularity, many college football coaches have been forced to address it in one way or another. There are coaches who embrace it, and some who do not. There were stories of Southern Cal coach Pete Carroll's follower count. There were stories about former Texas Tech head coach Mike Leach banning his players from Twitter after one of his linebackers noted the coach's tardiness to a team meeting in a tweet. There were even stories about LSU head co...

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