... in the Big Ten and the Pac-10, rumors of Texas possibly joining the Big Ten have taken the nation by storm. The move could turn the Big Ten into one of the two permanent elite conferences.

But why would Texas join the Big Ten? While there may be thousands of underlying political reasons, the answer is actually simple. Money and Exposure.

Despite its recent success in football, the Big 12 doesn't even compare to the Big Ten monetarily. Most Big Ten teams consistently sell out their games, while Texas and Oklahoma are the only Big 12 teams who consistently fill the stands. Plus, the Big Ten normally gets two teams into BCS bowls, while the Big 12 rarely does, making more money for the league as a whole.

With the additi...

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